Occasion
Brand activations
Where the performance carries a message and a brand's name is attached to whatever happens in the room.
Launches, press events and experiential work, where the entertainment is part of the communication rather than a break from it.
Often the material is adapted to reference the product, which is harder to do well than it sounds.
The three failures we see most
The brand integration is bolted on, and guests can see the seam. A performer reciting product features is worse than no performer.
One line goes off-brief in front of press, and it is a brand incident with the marketing lead's name on it.
The moment is designed for the room but not for the camera, and nothing usable comes out of it.
We look for demonstrated brand-safety history, and we will tell you when a performer has none.
We ask early whether the moment needs to produce content, because that changes both the performer and the staging.
Typically €4,000–20,000, depending on adaptation and rehearsal.
Our fee is separate, flat, set by the brief, and quoted before we build a shortlist — so it does not move with which performer you choose. How it works.
Product launches · Press events · Experiential marketing · Trade shows
Describe the event. We will recommend two or three performers who fit it, with the reasoning written down — and tell you plainly when the answer is none of them.
- MentalismPerformance built on thought rather than objects. It travels better than magic across languages, and worse across bad rooms.
- Corporate eventsWhere the booker is professionally exposed and the audience did not choose to be there. The most demanding brief in the category.
- VIP eventsRooms where the guests are the reason the event exists, and where being handled badly is the only real risk.